Mr Nô (Benoît Perret) infuses new wave from a Madchester era into modern and sincere techno. He works with Jean-Charles de Castelbajac (the Fantômes project). Powered by La Coopérative de Mai and FRAC from his hometown Clermont-Ferrand, he founded the Plus label which brought together young talent (Asmar, Comausaure) alongside big names (David Lynch, Jens Wolf, Philippe Decrauzat). From the beginning, live remains the favorite playground of Benoît. It is where his tracks are born.

2010. Armed with a computer and Reaktor software, Benoît discovered electronic production. A demo reached Peter Hook (Joy Division, New Order) and his agent who invited the young musician to play at the reopening
of the legendary Hacienda in Manchester. An almost all-night-long party alongside « Hooky », was the first opportunity to try his productions. A demo version of The Snake banged heads and raised hands.